Presentation  Presentation  


Where Veneto is heading: new mobility patterns

Veneto: sharing facts

Chapter 1

The cycles and structure of the economic system
The current situation
The mobility of the economic system
The figures tell the story

Chapter 2

Trade and corporate mobility
Imports and exports
Veneto's mobile businesses
The figures tell the story

Chapter 3

Production trends
The situation for businesses
Restructuring of sectors
Corporate mobility: innovation and survival
Local trends
The figures tell the story

Chapter 4

The various facets of mobility
Real mobility
Virtual mobility
Mobility for healthcare
The figures tell the story

Chapter 5

Labour: changing market
The many facets of employment
Worker flexibility
The figures tell the story

Chapter 6

Social competition: inherited advantages and new opportunities
Changes in social classes
Making a move towards equality
The figures tell the story

Chapter 7

The centres of development of human capital
Choice of secondary school
The appeal of university
Regional mobility
The figures tell the story

Chapter 8

The migrant population from past to present
The figures tell the story

Chapter 9

Culture in Veneto
Mobility of cultural heritage
Live entertainment
The figures tell the story

Chapter 10

Tourism and tourist flows
New trends
Veneto residents on holiday
The Veneto tourism economy
The figures tell the story

Chapter 11

Mobility within agriculture
The evolution of Veneto agriculture
The guarantees of Veneto's food system
The figures tell the story

Chapter 12

Forests: the mobility of Veneto's deep-rooted heritage
The figures tell the story

Veneto: comparing facts

Chapter 13

Veneto and its provinces

Chapter 14

Veneto, its competitors and European regions

10.2 Veneto residents on holiday

In Italy the phenomenon of "going on holiday" started with the economic boom in the 1960s and gained considerable social relevance in the 1980s. This period saw drastic changes in people's holiday habits. Going on holiday at least once a year became an important factor in the lifestyle of Italians. In 1985, 46% of the Italian population already followed this trend and in Veneto the share was even higher, at 50.7%. In the years that followed the growth in tourism began to slow down (Note 1). In 2007 Veneto was in sixth place out of all the Italian regions for the share of residents who took a medium-to-long holiday. The situation in Veneto is very similar to the other northern regions, with approximately 58 holiday-makers every 100 residents. This value is 7% above the national average. The other 42% of the Veneto population do not take holidays (not even for four days) mainly for financial reasons, or for family reasons. The other reasons, in order of importance, are the following: travelling has never been a habit, work or study, health-related reasons, age, already resident in a holiday resort. (Figure 10.2.1)
Veneto residents prefer travelling within Italy, which accounted for 78.1% of holidays in 2007. Italy was the destination for 73.5% of business trips and for 69.8% of holidays lasting at least 4 nights. For short trips the percentage rises even higher (91%). Children with adults form the biggest group of holiday-makers; these make up more than 30% of the population in Veneto. The least inclined to travel are the over-65s (14.2%). The summer is the biggest holiday season as 55.1% of the population of Veneto take a holiday in this period.
When Veneto tourists go travelling in Italy they tend to stay longer than Italians from other regions: in 2007 their average stay was five days, which is one more day than their fellow Italians. This figure is partly due to the choice of hotel establishments, where the average stay of 3.5 nights compares to a national average of 3.3 nights, but mainly to the fact that non-hotel establishments are very popular and are used for longer-term holidays. The number of nights spent by Veneto tourists in campsites, rented accommodation, agrotourisms etc. is much higher than that spent in hotels, and the average length of stay is 8.5 days, compared to the 7.2 days spent by Italians on average.
Of all the holiday destinations in Italy, 44.7% of the tourists from Veneto in 2007 preferred their own region, followed by Trentino Alto Adige (14.4%), Emilia Romagna (8.8%), Friuli Venezia Giulia, Toscana, Lombardia, Marche, Lazio, etc.
Veneto tourists in the region mainly choose the beach resorts (in 2008 more than half the holiday-makers went to the seaside), or the mountains (20.6%), and they spend less time in Veneto's wonderful historic cities (18.1%) than other tourists do. This does not signify a lack of appreciation for the special atmosphere and the unique experience of visiting the famous historic cities of Veneto, but it is obvious that Veneto residents can reach these places very easily in a day trip and thus do not need to stay there overnight. When they spend their holidays in Veneto, local residents are more likely than other Italians to choose other forms of accommodation to hotels, just as is the case for their holidays in other places in Italy: in 2008, 52.3% of Veneto tourists stayed in non-hotel type accommodation, which accounted for 74.7% of bookings. The most popular forms of accommodation are rented rooms and campsites.
Estimates of traveller flows at national borders can give us an idea of the likelihood of Veneto residents to travel abroad, either for work or for personal reasons (Note 2). Not counting those who do not spend the night in accommodation establishment perhaps because they are staying with friends or family, or those who are simply on a day trip (Note 3), Veneto residents are more likely to travel abroad than Italians in general (around 45 travellers per 100 inhabitants compared to the Italian average of 36). Once past the border however, they tend to spend less: around 636 euro per traveller on average compared to the Italian average of 769 euro. This can partly be explained by the length of the trip: an average of 8.1 days compared to the Italian average of 8.9 days. In the last five years the average length of stays abroad has decreased for both Veneto residents and Italians in general, and the gap between the two is getting narrower. Length of trip aside, however, in 2008 the average daily spending of Veneto residents was slightly lower than the Italian average (78 euro compared to 86 euro). (Figure 10.2.2) and (Figure 10.2.3)
There is one further interesting statistic on the origins of tourists to the three destinations mentioned above (Veneto, Italy and abroad). As we can see from the graph, in the last five years the Veneto population's tendency to travel has grown much more quickly than that of Italians overall: this is true both for trips within Veneto and for holidays in Italy, and even more so for trips abroad. For this latter, the trend appears to be more up-and-down than the other two. (Figure 10.2.4)

Figure 10.2.1
Percentage of people who went on holiday for a period of at least 4 consecutive nights, by region of residence. Year 2007
Figure 10.2.2
Number of travellers who stay overnight in accommodation establishments abroad per 100 inhabitants and average spending per capita. Veneto and Italy - Year 2008
Figure 10.2.3
Average length of stay in accommodation establishments abroad. Veneto and Italy - Years 2002:2008
Figure 10.2.4
Nights spent by tourists by origin (year 2004=100). Veneto, Italy and rest of the world. Years 2004:2008

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Data processed by the Statistics Office of Regione Veneto are collective property; reproduction of this material is authorised for non-commercial purposes only, provided the source "Regione Veneto - Regional Statistics System Management" is acknowledged.
English translation by the University of Padova Language Centre.