Trade is definitely a strategic sector. Its relevance and dynamics make the continuous development of the local economy possible. With a view to development, it is essential that the distribution network adjust to the continuous changes in population and citizens' purchasing behavior. The effects of the distribution network on building construction and society in cities, towns and villages are equally important. Sales outlets bring urban areas to life, as they attract tourists and play a vital role for inhabitants by providing services and acting as meeting points.
Historical development shows that large-scale distribution has spread quickly throughout Veneto despite the small local shops which ensure a relationship between seller and customer based on trust; their prices, however, often cannot compete with supermarkets, hypermarkets and department stores due to the large quantities of goods these bigger stores trade in. The latest trends, however, show a "return to buying local" (Note 1), i.e. a slowdown in the opening of large stores-whether specialist or not-and a reduction in the average size of large stores. Small- to medium-sized stores in city centres are becoming increasingly successful and independent small- and medium-sized stores are joining large distribution chains.
All this depends on the social and population factors that are changing the profile of consumers, who are increasingly disloyal to brands and formats, as well as being older and wiser, with the result that they hardly resemble the older people of past generations. Families are smaller and working women have less and less time, thus it becomes clear that hypermarkets, ideal for rare forays, are no longer as popular, as although family supplies can be bought cheaply, shopping there is time-consuming. The challenge today seems to be finding "nearby locations" that balance the proximity and size of sales outlets with value-for-money prices.